What does my smart television collect about me?
Answer first
Some models recognise content on the screen and send recognition data to the manufacturer. The feature can usually be disabled in privacy settings.
Some smart televisions include content recognition. It works out what is on the screen and sends recognition data to the manufacturer.
It covers devices plugged into the television’s HDMI socket as well. In practice the picture from a games console or a streaming box can end up recognised too.
The information can be used for audience measurement and targeted advertising.
You can switch the feature off in the settings. What it is called varies from one manufacturer to the next, and it usually sits under advertising or privacy.